The named advertising recipients include Meta, Snap, Google, TikTok, Microsoft, Pinterest, Reddit and X. The complaint also lists The Trade Desk, Criteo, MediaBids.com, PartnerCentric, PebblePost.com, Spotify and StackAdapt.
They are described as data recipients, not defendants. The Federal Trade Commission, joined by Utah and California, sued Hims & Hers Health on July 29, 2026 in the Northern District of California. The Federal Trade Commission announcement says the case alleges sharing of sensitive health information despite privacy promises Federal Trade Commission announcement.
Official resources:
- Read the official guidance from FTC — Use this primary source to verify the official guidance.
- Read the official guidance from Globenewswire — Use this primary source to verify the official guidance.
Table of Contents
- How Meta and Snap allegedly received data
- Which other platforms and vendors are listed?
- Are the ad companies defendants?
- What should consumers and investors track?
How Meta and Snap allegedly received data
Reuters reports that Hims uploaded lists of certain customers to Meta Platforms and Snap for custom-audience matching Reuters report. Custom-audience matching links a customer list to named social-media profiles for ads. That allegation focuses on direct uploads, not only website code.
CyberInsider reports that Hims deployed Meta Pixel and Meta Conversions API plus Snap tracking tools. Those tools allegedly captured clicks, page views and health-related browsing events. A pixel is a small tracking code that reports site activity to an ad platform.
Which other platforms and vendors are listed?
The TechCrunch account of the complaint names Microsoft, Pinterest, Reddit and X pixels TechCrunch report. The FTC alleges those pixels captured and shared users' health information contrary to Hims' privacy policy. For readers, a pixel allegation means health-page browsing could be tied to ad accounts.
CyberInsider also identifies Google, TikTok and The Trade Desk alongside the social platforms. IAPP lists a broader vendor set including Criteo, MediaBids.com, PartnerCentric, PebblePost.com, Spotify, StackAdapt, TikTok, TradeDesk and X. The breadth suggests routine ad-tech use across many campaigns, not a single integration.
Are the ad companies defendants?
Baker Donelson, writing via JD Supra, notes these are unproven allegations and the ad firms are described as data recipients JD Supra analysis. Meta, Snap, Google and other firms are not defendants in the FTC or securities actions. That distinction matters for where any liability could fall.
That means readers should not treat a vendor name as proof it misused data. It also means enforcement exposure described so far centers on Hims & Hers. Watch future filings for any change in named defendants.
What should consumers and investors track?
No consumer settlement or claim form is described in the evidence so far. The FTC case addresses privacy practices, while investor losses are addressed separately. Consumers should keep records of Hims use and watch for official notices. According to Robbins Geller via GlobeNewswire, the Velanki v.
Hims & Hers No. 26-cv-09313 case covers that investor period. It sets a Nov. 2, 2026 lead-plaintiff deadline after a 15 percent stock drop.
- Hims users: save account emails, receipts, and dates of health-related purchases or visits.
- Investors: compare purchase dates to Aug. 4, 2025 through July 29, 2026.
- All readers: do not file against Meta, Snap, or other vendors under these cases.